The version of Andrew Wilkinson that made his first million wasn’t the same one who could actually enjoy it.

Living on the constant desire “to make everything 20% better”, Andrew is a born entrepreneur. But that doesn’t mean he has always had things figured out. At one point, he was running five businesses and was at the end of his rope. Only then did he start figuring out what he really wanted his life to look like.

Andrew shares the decisive mindset shifts that helped him attract opportunity instead of having to chase it. A key takeaway? The biggest opportunities to make money are in relationships. Andrew explains how going out of your way to meet the right people and creating a friendship funnel radically transforms your trajectory as a founder.

He also gets real about how he breaks down his week to stay productive, purposeful, along with all of the tech and tools he uses. If you’ve ever struggled with burnout, fear of failure, or uncertainty about your next steps, this episode will be really valuable for you and your business.

Whether you’re scaling your company or still side-hustling your way forward, Andrew’s journey is a reminder that clarity, discipline, and faith are business assets too. Andrew didn’t find peace when things got easier - he found it when he stopped needing them to. In doing so, he built not just a purposeful business, but a purposeful life.

Because in a world obsessed with outcomes, Andrew’s real breakthrough was learning to stay in the process.

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Wouter - @WouterTeunissen on X
Andrew - @awilkinson on X or sign up for his newsletter

Timestamps:
(01:52) Using Money In Interesting Ways to Make Your Life Better
(06:00) Creating a Friendship Funnel for Exponential Growth
(22:07) Why Every Business Should Be a Lifestyle Business
(30:52) Why Andrew Decided to Become an Investor
(42:21) Auditing Your Life and Building Narratives as a Coping Mechanism
(53:43) Andrews Productivity Stack Using AI, Lists and Tools
(1:15:54) Why The Biggest Opportunity to Make Money is in Relationships
(1:28:43) The AI Revolution
(1:49:07) Andrew’s $100 Million Framework
(2:16:53) Philanthropy

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