The Rise of Rage-Baiting in Social Media

Rage-baiting has become a prevalent strategy among social media influencers, aiming to maximize engagement by provoking negative reactions from users. Creators, like Winter Zesu, have found financial success by posting content designed to elicit anger and outrage, translating various platforms' incentives into profit. This approach is fueled by the algorithms of social media, which prioritize posts that generate strong emotional reactions, especially negative ones. As users comment and share their discontent, the outrage-driven content gains visibility, reinforcing the cycle of creating more sensational and provocative postings.