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On the Up and Up

Ep. 106 How to Grow Without Losing Yourself with Sam Vander Wielen

Apr 16, 2025
52:52

What if your business was the least interesting thing about you? In this episode, Kira sits down with legal educator and author Sam Vander Wielen to talk about building a life-first business…one that can weather anything, from grief to burnout to the chaos of online entrepreneurship. They cover everything from crisis-proofing your systems to writing a book deal-worthy proposal and ignoring the internet gurus. Whether you're scaling or just starting out, this is your reminder that simpler can be smarter.

In this episode, you'll hear:

  • How Sam built an $8M biz around one offer
  • Why your passion doesn’t have to be your product
  • Crisis-proofing your business
  • The anti-guru way to grow your business
  • The truth about personal branding vs. personal identity
  • Why When I Start My Business, I’ll Be Happy is the book we all needed in business school

Links Mentioned


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