SMACK Hospitality S3E4 (EN) – Steigenberger and new horizons with Marcus Bernhardt
In this episode we spoke to Marcus Bernhardt, CEO of the Steigenberger Hotels AG. He talked to us about the chances that arise from Covid, how Deutsche Hospitality has rebuilt and reorganized itself, how new brands like Porsche Design Hotels, House of Beats or MAXX by Steigenberger where established within the portfolio and how the demand for lifestyle and experience has grown. Further, Marcus gave us an insight on security and one-system-platforms, the benefits of franchising, the role of gastronomy for hotels and how important it is to be goal-specific, but also flexible when it comes to your career. Beyond that we also explored what the airline-, car- and hospitality industry have in common but also can learn from each other.
Enjoy the show!