While the US is facing SaaS fatigue, the story of software as a service is still on page one in Latin America. The region has leapfrogged the on-premise stage, with companies looking for digitalization fixes that are easy yet personalized. This is where Vertical SaaS comes in.

Here at Latitud, we’ve seen how some software as a service have traded market size for market share, aiming to lead by finding product-market fit inside an industry. That’s the case with Cometa’s private schools, Fudo’s restaurants, and PulpOS’ product retailers.

We sat down with founders Andrés Benavides, Justo José Ferraro, and Frank Martin to understand how their startups conquered a fundamental piece for every SaaS: the right to win. What you’ll hear in this episode:

— The key to growing a Vertical SaaS: building trust and dominating data;

— Why we’re at the right time for building a VSaaS in LatAm;

— What makes SaaS more defensible in your LatAm;

— What was the core product, that initial wedge, and the additional layers of Cometa, Fudo, and PulpOS;

— And how AI empowers or threatens VSaaS.

My name's Tomas Roggio and this is the Latitud Podcast. Vamos, LatAm!

Building good sh*t in Latin America?

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