Collisions YYC Current & Critical - Katie Underwood, How to Create Product Traction For Your Start-up & Scale-up
In this episode, get an insider’s look at product development with Katie Underwood, Product Traction Lead at Thin Air Labs. She explains how Thin Air Labs is purpose-built to help start-ups grow — whether they’re already enjoying in-market success and need a little push or a scrappy start-up that needs to de-risk product ideas before anything gets built. You’ll understand how product managers fit into Western Canada’s start-up boom and how an obsession with the right thing for the right customer at the right time underscores every approach in product development.
Driving business success by problem-solving isn’t a new concept, but the methods for achieving it are constantly evolving. At the root of any start-up founder’s bold idea is a desire to solve a problem, and to do that, you must become obsessed with your customer since, according to Katie, they’re the ultimate decision maker. What you build - and who you build it for - today might not be the same in a year or five years, and the ability to adapt is key. Thin Air Labs helps its clients identify the thinnest slice of a solution to a problem that can be built and put to market as a testing ground to determine success and any potential pivots. If you’re considering building what’s next, this episode will inspire you to remember you’re building a business, not just a product, and a customer-centric approach is necessary for success.