The Powers That Be: Daily Can MSNBC Survive Without NBC?
Aug 30, 2025
Andy Lack, former chairman of NBC News and MSNBC, discusses the turbulent landscape of television news. He delves into the challenges posed by corporate changes and the impact of local journalism's struggles. Lack shares insights on fostering sustainable news outlets in the Deep South and highlights the critical role of investigative journalism in communities. The conversation also touches on the shift from traditional media to streaming, raising questions about quality and trust in news during polarized times.
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Roots That Sparked A Return To The South
- Andy Lack traced his interest in Southern local journalism to his family roots in Greenville, Mississippi and early work with Bill Moyers at CBS.
- He kept that promise by founding Mississippi Today and returning journalistic focus to the South.
Investigations Anchor Local News Value
- Lack argues nonprofit, investigative reporting is the value proposition missing in many local markets and is key to sustainability.
- He expanded regionally, focusing reporters on holding power to account across Mississippi, Louisiana, Arkansas, and Tennessee.
Pulitzer-Proof Impact In The Deep South
- Mississippi Today produced a Pulitzer-winning investigation into misuse of welfare funds that involved high-profile figures like Brett Favre.
- That reporting prompted strong audience engagement and demonstrated impact in underserved communities.