The Startup Ideas Podcast The NSFW Framework and the Magic of Community-Product Fit with Amanda Goetz
Nov 18, 2021
Amanda Goetz, founder of House of Wise, transforms women’s health through community-driven product development. She discusses the innovative 'not safe for work' framework and how it fosters effective, tailored products. The conversation dives into destigmatizing cannabis and psychedelics, exploring their potential benefits and business opportunities in wellness. Amanda also emphasizes the power of community in child-rearing and authenticity in entrepreneurship, advocating for female representation and shared experiences as keys to thriving in modern markets.
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Unwinding Rituals
- Find your "Office", something mindless that helps you unwind and turn off from work.
- Explore CBD tinctures or other natural remedies like ashwagandha or mushroom tinctures to aid relaxation and sleep.
Destigmatization as a Business Opportunity
- Destigmatization is a megatrend offering business opportunities.
- Building in stigmatized arenas requires educating the market, which is resource-intensive.
Cannabis Stigma
- Racist propaganda fueled the stigma around cannabis, falsely linking it to insanity.
- Despite medicinal and recreational benefits, this stigma persists, hindering its acceptance.
