How Various Countries Celebrate American Holidays with Sheema Vohra, Josy Ando, and Nicola Aherns

For the Fourth of July, we bring you American celebrations in India, Germany and Italy. We cover the logistics of holiday activations internationally, the Sister City program, and the surprising popularity of Black Friday around the globe. Join the party with Sheema Vohra, Managing Director at Sartha Global Marketing in India; Josy Ando, CEO at Authentico Marketing in Italy; and Nicola Aherns, Account Director at Lieb Marketing in Germany.