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WTF Gym Talk
Your Feelings Are Valid, But Don't Expect Anyone To Do Anything About It w/ Jason Fernandez
Dec 7, 2023
01:09:40
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Quick takeaways
- Gym owners should focus on problem-solving and implementing effective strategies to attract and retain clients, rather than solely relying on lead generation from CrossFit HQ.
- Gym owners need to develop strong business skills beyond their passion for fitness, focusing on lead generation, sales, and client retention to improve their revenue.
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Summary of the three main ideas/key points/insights
1. The podcast episode discusses the recent CrossFit affiliate license price raise and the reaction and opinions surrounding it. The hosts express their perspective on the timing, cost, and perceived value of the price increase. They note that while some may disagree, the price raise may not have a significant financial impact on most gyms and suggest that gym owners should focus on problem-solving and implementing effective strategies to attract and retain clients, rather than solely relying on lead generation from CrossFit HQ. They also address the need for communication between CrossFit HQ and affiliates, as well as the challenge of transitioning from a mission-driven company to a financially driven one.
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