You may have seen the viral TikTok of @shelbjeanne's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some. 

We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part of the 'secret ninja society'. 

You can find her sunglasses here: secretninjasociety.com

Shelby Jeanne on TikTok: @shelbjeanne

Shelby Jeanne on IG: @shelbjeanne

Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe