
 Strategy Sessions The Indie List with Úna Herlihy
 Mar 11, 2025 
 49:59 
Úna is the co-founder of The Indie List, Ireland’s leading platform for connecting businesses with top-tier freelance talent across marketing, creative, and digital disciplines.
In this episode we discuss:
- Why it’s OK not have everything figured out
 - Building a community of marketers
 - The Indie List
 - Why pitching as an independent is tough
 - The benefit of using freelancers
 - The mindset shift between being a freelancer and running a business
 - Surviving the retirement of a business partner Dealing with imposter syndrome
 
Links
- The Inner Game of Tennis by W Timothy Gallwey
 - Alchemy by Rory Sutherland
 - Rory Sutherland on the Strategy Sessions – he’s been on twice, so this is episode 1 and this is episode 2.
 
A full set of show notes, including transcript, can be found on the episode page on the Eximo Marketing website.
