The Power of Integrated Communications with Matt Dugan, VP of Data Platforms at AT&T
Oct 31, 2023
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Matt Dugan, VP of Data Platforms at AT&T, discusses delighting customers, employing LLMs, and businesses being limited only by their own cleverness. They also talk about the importance of fairness and justice, AT&T's adoption of Snowflake for data security, and utilizing Snowflake Compute Services and large language models for efficiency and innovation.
AT&T focuses on delighting customers through interesting deployments in customer service and cost optimization.
AT&T leverages data science and large language models like GPT-4 to improve efficiency and enhance customer satisfaction.
Deep dives
Delighting Customers Through Deployments in Customer Service and Cost Optimization
AT&T focuses on delighting customers through interesting deployments in customer service and cost optimization. By employing algorithms like SIFT, AT&T identifies future market opportunities and ensures fairness in their machine learning results. They can meet or beat revenue forecast models and generate networks and access with more equitability.
AT&T's Role in National Fiber Optic Rollout and Wireless Connectivity
AT&T is refocusing its efforts on national fiber optic rollout, expanding fiber to more spaces in the United States. By connecting wireless and other wireless carriage to fiber optic backhaul, they aim to support a ubiquitous network. Data analytics plays a crucial role in identifying market opportunities and ensuring efficient connectivity.
AT&T's Approach to Data Platforms and Governance
As the VP of Data Platforms at AT&T, Matt Dugan leads the enterprise data technology teams. AT&T manages data platforms that support various business divisions and ensure appropriate use and governance around data and AI. They offer training, internal conferences, and professional services to optimize data management processes.
Using Data Science and Large Language Models for Efficiency and Customer Satisfaction
AT&T leverages data science and large language models like GPT-4 to improve efficiency and enhance customer satisfaction. For instance, they use AI-driven chatbots to provide self-help experiences and delight customers. By combining data analytics and generative AI, AT&T aims to optimize work optimization, traffic optimization, security threat detection, and provide better services to consumers and businesses.
In this episode, Matt Dugan, VP of Data Platforms at AT&T, shares with us what it means to delight the customer through interesting deployments in customer service and cost optimization, how AT&T is employing LLMs, and how businesses are now limited only by the pace of their own cleverness.
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Dive deep into the world of apps and generative AI at Snowflake BUILD 2023. This December, developers, data scientists, engineers, and startups will have access to exclusive sessions focused on building apps, data pipelines, and machine learning workflows in the age of generative AI and LLMs. Discover how to use the latest Snowflake innovations through product deep dives, demos, and hands-on-labs.