Want to know the ONE thing that separates thriving companies from everyone else? It’s CULTURE. In Episode 17 of the Wisdom of Wrench Podcast, host Kevin Comerford, special guest co-hosts Ray Dias and Mike O’Brien uncover the second mindset your organization must master to build an elite training organization: creating and protecting a unique culture.

This episode dives deep into why culture is the ONLY real competitive advantage in today’s marketplace, and how to protect it as your team grows. You’ll learn how to define what makes your company unique, build a shared language that unifies your team, and ensure every new hire lives and breathes your core values. Find out what it means to lead with heart, make decisions beyond profits, and cultivate a workplace that thrives on collaboration and accountability.

Kevin, Ray, and Mike shine a light on the practical steps to hiring people aligned with your values, embedding culture into training, and holding your team accountable for keeping culture alive. They’ll walk you through their own lessons learned and the strategies that help prevent culture from “fading” as your company scales. Whether you’re a leader, manager, or rising professional in home services like HVAC, electrical, sales, or customer service, this episode is packed with powerful insights that you can't miss.

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Chapters:

0:00 - Culture: Your Secret to Long-Term Success

2:38 - What Is Culture and Why Does It Matter?

4:25 - Defining, Protecting, and Teaching Culture

6:12 - Signs of a Positive Workplace Culture

8:35 - Core Values: The Foundation of Growth

10:26 - Teaching Culture: The Continuous Process

13:30 - Living Your Core Values Every Day

19:04 - What Is Culture Day and Why It’s Vital

23:21 - The Balance of Consistency and Innovation

31:56 - Hiring for Cultural Fit

39:34 - Create a Common Language for Success

40:01 - Training Investments: Can You Afford Not To?

48:05 - Maintaining Culture Is a Never-Ending Journey

Vignesh Ravikumar, Sierra Ventures Partner on Enterprise & Vertical SaaS