Not Investment Advice

185: The Dorito-fication of Media

Oct 9, 2024
The hosts dig into the tantalizing parallels between ultra-processed snacks like Doritos and today's media landscape. They explore how hyperpalatable foods mirror the addictive nature of social media, causing us to consume without discernment. Historical insights reveal the fascinating journey of vanilla and the importance of flavor production. They humorously examine snack culture and absurd entrepreneurial ideas, while highlighting the societal impacts of unhealthy consumption patterns. Addiction to media is compared to dietary habits, making for a thought-provoking discussion.
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INSIGHT

Flavor Isolation

  • Gas chromatography, invented in the 1950s, revolutionized the flavor industry.
  • This technology isolates flavors, allowing for the artificial replication and enhancement of tastes.
ANECDOTE

Dorito Origin

  • Arch West, a Frito Company employee, noticed a Disneyland restaurant serving fried tortilla triangles.
  • This inspired him to create a Tex-Mex flavored corn chip, leading to the Dorito.
ANECDOTE

GLP-1 and Addiction

  • GLP-1 medications like Ozempic impact various addictions, including overeating and gambling.
  • Some users report reduced cravings for alcohol and a diminished desire for addictive behaviors.
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