Stop Boring Your Staff with Small Goals

You’re a corporate leader who wants to inspire your organization. But you aren’t naturally charismatic, nor are you famous. Is there a way to energize and motivate stakeholders who must play a part in the transformation you envision?

A startling number of CEOs forget what it was like to be inspired in a manner that leads to hard work. They think of themselves as unicorns, born to lead. It’s a mystery to them why everyone doesn’t wake up with the energy they have, excited about the chance to accomplish great things.

Some give up. Their secret sauce cannot be replicated, so they don’t try. The best they can do is threaten, trick, or bribe staff into compliance. That’s “the only way to treat these people”, they convince themselves. More

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