104: Design Your Personal Category

Don’t craft a personal brand. Don’t “find your niche.”

Instead, design your personal category (hint: this is a psychology game).

This is the place where you build your future. It’s where you build a “1 of 1” business where you’re authentic and bold.

Here, you offer a unique transformation for those you aim to serve. In turn, you unlock massive freedom, income, and impact.

***

👉 Build entrepreneurial freedom (training)

🗓️ ⁠Book your breakthrough call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🌐 Show site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UncageYourself.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

(00:00) Intro

(02:45) The modern factory life

(04:17) No one cares about you

(05:52) The anti-personal brand

(08:17) Frame, name, & claim

(09:20) Matt's personal category

(11:54) Problems w/ brands & niches

(14:00) Personal category components

(15:09) Category = personal freedom

***

RESOURCES

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: Uncaged Secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect w/ Matt on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠