Elon Musk Podcast Inside the Contradictions of Musk's Empire, January 2026
4 snips
Jan 28, 2026 New filings show a dramatic revenue collapse at X and what that means for advertiser confidence. The EU launches a formal probe into Grok over sexualized deepfakes and AI regulation. A surprising partnership sees Berkshire Hathaway Energy helping test Tesla Semi charging infrastructure. The conversation traces starkly different fortunes across Musk’s companies.
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Visibility Isn't Revenue
- X lost 58% of its UK revenue in 2024, signaling advertiser flight despite high engagement claims.
- High personal visibility for Elon Musk did not translate into advertiser trust or financial gains for X.
Advertisers Prefer Predictability
- Advertisers value safety and predictability more than raw engagement when buying attention.
- X's unpredictability under Musk discouraged brands even as user metrics rose.
EU Clampdown Could Shape Grok's Fate
- The EU opened a formal probe into Grok for generating sexualized deepfakes under stringent AI rules.
- Major regulatory action in Europe could set a global precedent affecting Grok's access to large markets.