Print On Demand Playbook Ep. 48: Three HUGE Print On Demand Trends For 2024
Nov 17, 2023
Discover the three major trends reshaping the print on demand industry in 2024, from innovative printing technologies to the shift towards sustainable branding. Learn how AI is revolutionizing design processes and enhancing product mockups, making customization easier than ever. Get tips on preparing for Black Friday and how to build a loyal customer base. Hear personal anecdotes that highlight the importance of adapting to new methods for continued success in this dynamic market.
AI Snips
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Transcript
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POD Growth
- Print-on-demand (POD) has evolved significantly over the past seven years, with improvements in software, technology, print quality, and product variety.
- The industry is expected to grow exponentially, from $5.39 billion in 2022 to $39 billion by 2031.
Dinner Table POD
- Kerry Eggler shares a story about a recent dinner where his pickleball friends were unaware of the print-on-demand business model.
- This highlights the fact that many people, even customers of POD brands, are unfamiliar with the concept.
Product Focus
- The viability of print-on-demand is tied to the continued demand for the underlying products, like t-shirts and hoodies.
- Customers don't differentiate between POD and traditional retail; they simply buy what they want.