Episode 2 of The Five Podcast:

Nick Saraev (‪@nicksaraev‬) and Matt Larsen (‪@mattlarsen1000x‬) talk about how to "create your own market" using activation points. What to watch next 🍿1. How to hit $25,000/m selling AI & automation: • How I Hit $25,000/mo Selling Automati... 2. Roadmap to scaling a $900,000/m CRO agency: • How I Grew My Marketing Agency From 0... Chapters ⤵️00:00 Introduction00:30 The Importance of PM Systems02:02 Building Effective Project Management Tools05:16 Accountability in Project Management08:24 Leveraging Employee Skills for Efficiency11:26 Prioritization and Task Management14:15 Hiring and Managing Talent Effectively21:28 The Implications of IQ Testing in the Military21:28 Trial Projects as a Hiring Strategy23:11 Task Prioritization Techniques25:26 The Importance of Daily Financial Tracking28:39 Understanding Business Metrics32:22 The Difference Between Skills and Business Management34:24 Employee Standards and Accountability47:20 Employee Accountability and Team Culture49:25 The Importance of Self-Evaluation in Leadership52:34 Project Management and Prioritization Strategies54:31 Content Creation and the Rule of Three01:02:34 Competitor Tracking for Motivation and Growth01:17:09 Unexpected Encounters and Financial Prudence01:18:13 The Science of Direct Response Marketing01:19:07 Understanding Activation Points in Customer Journeys01:20:25 The Importance of Building Trust with Customers01:22:19 Navigating Market Challenges and Growth Strategies01:23:51 Creating Your Own Market Through Activation Points01:26:21 The Role of Data in Identifying Activation Points01:28:08 Leveraging Cold Traffic for Audience Building01:30:04 Innovative Strategies for Engagement and Conversion

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