Did you know 73% of Gen Z consumers have increased the time they spend shopping online? In this episode, we explore this digitally native generation as we take a deeper look at their purchases, preferences, and the retail campaigns making waves on TikTok.
Joining us today are Dara Busch, president of 5WPR’s consumer practice, and Trinity Wiles, co-founder and director of product development at Where & Share.
RETHINK RETAIL