We're off this week, so we're re-airing our interview with Market Performance Group's Jenny Baker from last October. They discuss being 100% retail-ready for a brand launch (4:05), the "See, Scroll, Click" concept (9:16), what to keep in mind when working with an agency on UGC (15:11), and the importance of keeping it simple with video (27:25).
We'll be back next Tuesday with a brand-new episode of Beyond The Shelf!
Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-baker-613984238/
Learn more: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
Beyond The Shelf