On Your Terms® 36. How to Grow Your Business on Instagram (Guest Episode with Natasha Samuel)
Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses… well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the ‘gram with a video strategy that is fulfilling and fun – without the overwhelm.
Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that’s actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn’t advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!
Listener shoutout – in her review, abbyfitzzz wrote: Thank you Sam! Love this podcast! Sam provides so much value with each episode & I love that she speaks on a variety of topics, from tangible legal / business tips to mindset. Her takes are unique & refreshing, because she is down to earth & she makes it feel like I am listening to a friend that knows exactly what I’m going through. I look forward to listening every time she puts out a new episode. Thanks Sam!
If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
In this episode, you'll hear…
- 06:21 - Why Instagram is a great place to market your business
- 09:05 - Growing a community on Instagram
- 15:03 - Struggling to balance personal and business content
- 18:41 - The various surfaces of Instagram and what to post there
- 24:37 - Tips for writing captions
- 28:22 - Using Instagram to direct people to other platforms
- 33:11 - The 3-step follower journey
- 39:16 - Tips for batching and consistency
- 42:39 - How to iterate on your strategy
- 45:37 - Tips for people burnt out on social media
- 47:44 - Navigating social media during hard times
If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
- shinewithnatasha.com/video
- Natasha's podcast, "The Shine Online Podcast"
- Shine with Natasha on YouTube
- Instagram: @shinewithnatasha
- Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does
- Episode 25. Creating Brand Loyalists & Future Buyers
- Click here to watch the free workshop so you can get legally protected right now!
LEARN:
- Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
- Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.
CONNECT:
- Join the Free Legal Workshop to learn how to get your business legally legit™️ today!
- Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics
- Like us on Facebook
- Follow my podcast, On Your Terms®, on Instagram so you catch all our episodes
- Subscribe and follow on all podcast platforms and activate notifications for new episodes
- Apple Podcasts
- Spotify
- Google Podcasts
- Captivate
- YouTube
FAV TOOLS:
- Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
- SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
- ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.
DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
AFFILIATE LINKS: Some of the links we share here may be affiliate links, which means we may make a small financial reward for referring you, without any cost difference to you. You’re not obligated to use these links, but it does help us to share resources. Thank you for supporting our business!
On Your Terms® is a production of Crate Media.
Mentioned in this episode:
Legal Workshop
Do you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.