12. The STARTING Method: Why Your Organization Needs It with Kelly McDonald

Did you know “how to” are the two most searched words online? People want to know how to do something and do it the best way possible.

In the events industry, influential speakers know precisely how to activate their audience and move them to action. And like search engine surfers, audiences want meaningful, digestible, actionable plans to accomplish a task, reach a goal, or start a new initiative.

Kelly McDonald’s profound business and communication insights have served my clients for nearly two decades. As founder of McDonald Marketing and an expert in diversity, equity & inclusion, leadership, marketing, and sales, Kelly excels at authentically connecting and communicating with others and teaching uncomplicated approaches to starting and leading uncomfortable but essential conversations in the workplace.

Her proprietary STARTING method from her recent bestseller, “How to Talk About Race at Work,” helps organizations apply critical thinking when it comes to the following components of meaningful, authentic, enduring DE&I initiatives in the workplace:

·      Sincerity

·      Transparency

·      Acknowledgement

·      Respect

·      Trust

·      Investment

·      Nurturing talent

·      Goals

Whether you’re an employee, a leader, or an employee wanting to lead, you won’t want to miss Kelly’s reflections on the changing role of today’s speaker, unconscious bias and its impact on hiring and employee retention, the importance of advocacy and mentorship at work, and how to root DE&I initiatives into corporate culture, so they grow into perpetual achievements.

How does your organization approach DE&I and race? 

#diversityequityinclusion #communication #conversationstarters #leadership #keynotespeaker #events #eventmanagement