THE RISE OF DUBAI’S WATCH KING | Khaled Luxury Souq

In this episode, we sit down with Khaled Ebrahim, the founder of Luxury Souq and one of the most respected names in the global watch scene. Throughout the conversation, Khaled shares stories that pull you directly into the real world of luxury timepieces, from customers in their 60s discovering him through their kids, to the intimidation people feel walking into certain boutiques, to the shocking reality of a watch that dropped from $15M to $4M.

He talks about how social media shaped his business from day one, why some celebrities purposely wear loud, attention-grabbing watches. Khaled opens up about why being “cheaper than everyone else” is always a red flag, how good fakes have become today, what “Swiss Made” actually means behind the scenes, and why some old heritage brands have quietly disappeared.

He explains the addictive loop of chasing more expensive watches, speaks on loyalty in business. This episode captures the mindset, honesty, and experience of a man who has spent years navigating an industry where trust is everything. If you love watches, business, Dubai culture, or straight real talk, this conversation is one you won’t want to miss.

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Check out Khaled!;
Instagram: https://www.instagram.com/luxurysouqls/?hl=en
Tiktok: https://www.tiktok.com/@luxurysouq.official
YouTube:  @khaledls