In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.

(00:00) - Introduction to the Episode
(00:33) - The Emotional vs. Functional Debate in Advertising
(01:43) - Deepesh Mandalia's Journey and Expertise
(04:02) - The Evolution of Deepesh's Career
(08:28) - The 5W Avatar Framework
(19:47) - Stages of Awareness in Marketing
(24:10) - Creating Effective Ad Campaigns
(29:09) - Analyzing Ad Performance
(30:16) - Analyzing Ad Effectiveness
(31:00) - E-commerce Metrics and Insights
(31:32) - Optimizing Instagram Ads
(34:08) - Leveraging AI for Advertising
(35:12) - Building AI-Powered Tools
(40:45) - AI in Video and Image Creation
(49:33) - Rapid Fire Questions
(54:40) - Special Offer and Conclusion

Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346

📝 Shownotes for this episode

Guest’s Links:

Website: Depesh's Ad Signals Platform
LinkedIn: Depesh's LinkedIn Profile

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Creators & Guests

Depesh Mandalia - Guest
Kunle Campbell - Host

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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia