

Deconstructing the Manosphere with the MeidasTouch Brothers
9 snips Jun 23, 2025
Ben and Brett Meiselas, the dynamic duo behind MeidasTouch, join the conversation, sharing insights into their progressive digital media strategies. They highlight the need for authentic engagement in the pro-democracy movement and critique toxic masculinity's impact on society. The brothers discuss how their emphasis on community and shared values offers a counter-narrative to mainstream media. With a passion for uplifting positive role models, they stress the importance of connecting with audiences to build a robust resistance during politically charged times.
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Fox News as Distraction Machine
- Fox News creates an alternate reality by mixing real news with outrageous claims, using news-like formats to mislead viewers.
- Their coordinated messaging serves as a weapon of mass distraction from urgent issues like healthcare and economic inequality.
Outsider Approach Builds Trust
- The Meiselas brothers built their media approach as outsiders focusing on truth and common sense, not politics.
- Their relatable brotherly dynamic allows audiences to connect and see the abnormality in political discourse.
Redefining Masculinity Positively
- True masculinity means standing by your word, pushing back against bullies, and uplifting others.
- Reject bullying and demonization, especially against women, and promote kindness and authenticity.