Canterbury is paving the way for the country's first rubber road.
Selwyn District Council is planning a rubber road surface trial at Glentunnel on State Highway 77 in January.
Treadlite New Zealand is the only company providing the recycled rubber granules for use in pavements in the country.
Chief Executive Brad Pierce told Mike Hosking this isn't new technology, it's just New Zealand catching up.
He says adding 10% rubber into the road makes it quieter, last 20% longer, and takes a valuable resource out of landfill.
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The Mike Hosking Breakfast