Where the Agency Model Doesn’t Work (and Where It Does)

Resource Links:

• CaseFuel Website (http://casefuel.com/)
• Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)
• Tropical MBA Podcast (https://www.tropicalmba.com/)
• Wealth of Nations by Adam Smith (https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1505577128)

If you want to grow your firm, you know you need to step up your marketing efforts. 

But if you don’t have the know-how or the time to do it yourself, what should you do?

Some firms opt to hire in-house, while many others turn to outsourcing. 

Marketing agencies can be a great option. And for good reason — they can provide a ton of value and often deliver results and outcomes beyond expectations.

But they don’t work for everyone…

In this week’s podcast, Jan Roos, founder of Casefuel, takes a look at the agency model and discusses where they fall short and where they excel. 

He also discusses why it’s key to have a specific process to get predictable results, as well as the importance of time to results.  

We’ll be talking about:

1. The 2 reasons why you shouldn't hire an agency [01:10]
2. Don’t hire an agency when you don’t have the resources yet [01:31]
3. Going in-house also makes sense even if you have the resources to spend [03:52]
4. The benefits of working with an agency [05:01]
5. Leveraging the time spent to get an actual outcome [05:12]
6. Having a specific process that gives predictable results [06:36]
7. Shorter time to getting realistic outcomes [08:19]
8. Agencies are good at high value activities [10:22]
9. Domain expertise [11:52]
10. One last note [14:53]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices

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