Accounting Flow Podcast How to 10X your firm’s efficiency by automating low level tasks
11 snips
Mar 11, 2024 In this engaging discussion, Michael Astreiko, the founder and CEO of Synder, shares his expertise in e-commerce accounting and transaction automation. He reveals how firms can dramatically enhance their efficiency by embracing automation to manage high-volume transactions. Michael discusses the significant impact of COVID-19 on accounting strategies, the importance of tailoring automation tools to business needs, and how daily financial reconciliation can clear up complexities like cost of goods sold. Prepare to transform your approach to accounting!
AI Snips
Chapters
Transcript
Episode notes
Built Cinder To Solve Their Own Problem
- Michael built Cinder because his businesses needed a way to bring PayPal and Stripe data into QuickBooks Online.
- They launched it for themselves first and then found other SaaS businesses wanted it too.
Learned To Target Accounting Firms
- Michael discovered accountants bring scale after business owners churned when hiring unknown accountants.
- He pivoted to serve accounting firms because a single firm can onboard many clients.
Two Best Times To Adopt Automation
- Do implement automation when onboarding a new client to avoid retrofitting messy data.
- Try automation during tax season or large cleanup projects to speed reconciliations.