BONUS: MJ DeCoteau & Michelle Audoin | Rethink Breast Cancer | Driving awareness and visibility

Oct 26, 2021

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In this bonus episode of the podcast, we welcome back two very special guests. MJ DeCoteau is the founder of Rethink Breast Cancer, and Michelle Audoin is an educator who was diagnosed with metastatic breast cancer in 2017. The two joined forces with Rethink to create Uncovered: A Breast Recognition Project, which shares the stories and images of Black women while skiing a light on how women of colour often see their needs overlooked and underrepresented in the cancer care community.

Listen to this conversation to hear what brought the duo together, and how this very important partnership came to be. This episode is full of behind the scenes moments, as well as insightful reflections on why the Uncovered campaign was so important.

Rethink Breast Cancer aims to empower, educate, and support all young people impacted by breast cancer. In this series, we will be discussing and re-thinking the narrative around breast cancer in today’s world. As part of this series, you will meet women who are making a difference as leading changemakers in the community. Everyone on the Rethink Breast Cancer team is focused on offering relevant and accessible spaces for the new generation of young people affected by breast cancer, and we are so happy we can share their knowledge on this platform.

Thanks to our partners at Rethink Breast Cancer for their support of this episode of The Brand is Female.

Rethink Breast Cancer is celebrating 20 years of fostering safe and inclusive spaces, and together, the mission is to empower, connect, educate and rethink our conversations around breast cancer and be of support to those impacted. Please visit www.rethinkbreastcancer.com to find out more.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!

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