In the last couple of episodes, I’ve been talking about Mike Kim’s eight steps to building a profitable personal brand. We went over his PB3 method and the importance of having strong partnerships. 

This week, I want to talk about another aspect of his eight-step method: positioning and pitching.

If your goals include earning, learning, and leaving a legacy, you must learn how to position and pitch yourself well. Mastering these skills is the key to creating a thriving Encore Career. 

Why wouldn’t you want that? After all, people in the second half of life are essential to the full functioning of our economy.

Tune in to learn what it means to position and pitch yourself and how to do it.

We'll dive deeper into these concepts:

• An overview of Mike’s eight steps to building a personal brand.
• What positioning means.
• The difference between high-value and low-value businesses.
• Why you must get to know your competition.
• The importance of sharing your story.
• How to give discounts without changing your position.
• Best practices for pitching.
• Whether or not to use a pitch script.
• How to organize your marketing strategy.

Now, for some action steps:

• Get You Are The Brand by Mike Kim
• Download the free worksheet: Three Steps You Need for a More Productive Workday

• Take the Encore Career Clarity Quiz

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.lynnfriesth.com/podcast to download it.

I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career.

— Lynn

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com