Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders Mindful Franchise Mapping Strategies with Zach Beutler
Jan 10, 2024
33:04
Welcome to another thrilling episode of The Advisory Board Podcast, brought to you by our episode sponsor, ClientTether!
Get ready for some actionable advice from the real franchising experts. In this episode, we have the pleasure of hosting the incredible Zach Beutler, Founding Partner of Horsepower Brands, who's a total rockstar when it comes to franchise development. With over 15 brands and close to 5000 territories under his belt, Zach is here to drop some serious knowledge bombs.
Territory strategy is absolutely crucial when it comes to building a successful franchise, and Zach dives headfirst into this topic. But hey, let's get one thing straight - territories don't automatically equal moolah. It's all about the placements, baby! Zach spills the beans on how to build up those metro markets with more owners and optimize truck density per metro. Oh, and did we mention that Horsepower Brands averages just over 3 territories per placement? They're all about growing the brand and individual territories, giving the franchis owner more earning potential!
Now, let's talk about one of the biggest mistakes in franchising - giving away too much territory. It's like having a big ol' pizza and only taking a tiny bite, ya feel?
According to Zach, many businesses make this mistake, building territories that are way too big. But profitable concepts are all about density, baby! Zach spills the tea on how to optimize that Geographical Business Plan (GBP) and operate within a 2.5 mile radius for optimal results. Oh, and he even gives a rad example of splitting Dallas along the George Bush Turnpike border.
Talk about mapping like a boss!But wait, there's more! Zach breaks down the key steps to building an optimal mapping strategy. Pre-mapping the country is a must, but don't forget to pay attention to those county rules, my friend.
Permitting and licensing laws can be a total buzzkill, so make sure you're in the know. And hey, understanding true demographic behavior is a game-changer.
Different income levels require different marketing approaches, so don't sleep on those lower-income sectors. They could be your ticket to some serious revenue!
Oh, and let's not forget about multi-packs, baby! Zach spills the beans on how to determine how many to sell. It's all about finding that sweet spot, my friend. And hey, don't go giving away your territory like it's Halloween candy.
Territory is a limited commodity, so hold onto it tight.
If you need some expert guidance or professional services to nail that mapping strategy, don't hesitate to reach out.Get ready to level up your franchise game with Zach's amazing insights. Trust us, this episode is pure gold.
Tune in now and get ready to dominate the franchising world! And huge shoutout to our sponsor, ClientTether, for making this episode possible.
Get ready for some actionable advice from the real franchising experts. In this episode, we have the pleasure of hosting the incredible Zach Beutler, Founding Partner of Horsepower Brands, who's a total rockstar when it comes to franchise development. With over 15 brands and close to 5000 territories under his belt, Zach is here to drop some serious knowledge bombs.
Territory strategy is absolutely crucial when it comes to building a successful franchise, and Zach dives headfirst into this topic. But hey, let's get one thing straight - territories don't automatically equal moolah. It's all about the placements, baby! Zach spills the beans on how to build up those metro markets with more owners and optimize truck density per metro. Oh, and did we mention that Horsepower Brands averages just over 3 territories per placement? They're all about growing the brand and individual territories, giving the franchis owner more earning potential!
Now, let's talk about one of the biggest mistakes in franchising - giving away too much territory. It's like having a big ol' pizza and only taking a tiny bite, ya feel?
According to Zach, many businesses make this mistake, building territories that are way too big. But profitable concepts are all about density, baby! Zach spills the tea on how to optimize that Geographical Business Plan (GBP) and operate within a 2.5 mile radius for optimal results. Oh, and he even gives a rad example of splitting Dallas along the George Bush Turnpike border.
Talk about mapping like a boss!But wait, there's more! Zach breaks down the key steps to building an optimal mapping strategy. Pre-mapping the country is a must, but don't forget to pay attention to those county rules, my friend.
Permitting and licensing laws can be a total buzzkill, so make sure you're in the know. And hey, understanding true demographic behavior is a game-changer.
Different income levels require different marketing approaches, so don't sleep on those lower-income sectors. They could be your ticket to some serious revenue!
Oh, and let's not forget about multi-packs, baby! Zach spills the beans on how to determine how many to sell. It's all about finding that sweet spot, my friend. And hey, don't go giving away your territory like it's Halloween candy.
Territory is a limited commodity, so hold onto it tight.
If you need some expert guidance or professional services to nail that mapping strategy, don't hesitate to reach out.Get ready to level up your franchise game with Zach's amazing insights. Trust us, this episode is pure gold.
Tune in now and get ready to dominate the franchising world! And huge shoutout to our sponsor, ClientTether, for making this episode possible.