Zero to One - by Peter Thiel and Blake Masters
'Notes on Startups, or, How to Build the Future'
- The next Bill Gates will not build an operating system.
- The next Larry Page or Sergey Brin won't make a search engine.
- The next Mark Zuckerberg won't create a social network.
If you are copying these guys, you aren't learning from them.
Of course, it's easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to N, improving something that's already familiar. BUT every time we make something new, we go from 0 to 1. The act of creation is singular, and the result is something fresh.
Zero to One is about how to create companies that build new things.
It draws on everything Peter has learned as a cofounder of Pay Pal, and an investor in hundreds of startups including Facebook and SpaceX. Whilst there are patterns, there are no formulas for success. The paradox of teaching entrepreneurship is that such a formula cannot exist, because every innovation is unique and new, no authority can prescribe in concrete terms how to innovate.
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