Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages. 

1. Content should describe how your product makes people feel
2. How people will use your product
3. List the benefits, not the features - always add ‘so what’ at the end - why is this great for me
4. Craft into a Story
5. Do research - https://answerthepublic.com/ + forum

Learn more about Selena here:  https://salenaknight.com/ And also check out her podcast.

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