How to Leverage the People Also Ask (PAAs) Questions for SEO Benefits

Dec 5, 2023

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In this episode of the #SEOSLY SEO Podcast, I interviewed Mark Williams-Cook, director at the digital agency Candor and creator of the SEO tool Also Asked.

Watch the interview on YouTube: https://youtu.be/YbgwBAxoyFc

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We discussed:

Mark's journey into SEO, starting from building websites as a teenager in the 1990s to working at digital agencies for over 20 years. He talked about how he transitioned from doing affiliate marketing and building his own sites to focusing more on agency work.
Insights into starting and running a successful SEO agency. Mark shared advice like being selective with clients, not growing too fast, and keeping team members happy.
The story behind Also Asked - how it started as a free tool and eventually became a paid SaaS product after 2.5 years of development. We discussed the unique value of People Also Ask data for SEOs.
Mark's thoughts on how AI like ChatGPT could impact SEO in areas like content, links/outreach, and technical SEO. He shared an interesting perspective on both the opportunities and limitations of large language models.
What Mark's typical work day looks like split between the agency, Also Asked, client work, and more.
Where to find Mark online, including his unsolicited SEO advice on LinkedIn

Follow Mark:

AlsoAsked tool: https://alsoasked.com/
Candour agency: https://withcandour.co.uk/
LinkedIn: https://www.linkedin.com/in/markseo/
Twitter: https://twitter.com/markcandour

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