On today's episode, I'm speaking with Kirti Naik, Head of Marketing and Communications at BNY Mellon Wealth Management. BNY Mellon is one of the oldest FIs in the world, which makes Kirti’s job leading their brand a serious undertaking, requiring a lot of creative thinking, doing, and vision to pivot the direction of 230 years of legacy. She’s here to talk to me today about BNY Mellon’s recent campaign, Do Well Better.