Online Marketing Made Easy with Amy Porterfield cover image

Online Marketing Made Easy with Amy Porterfield

#608: Myth Busters Series: “I Don’t Have Enough Content to Create A Digital Course” (Ft. Alissa Jenkins & Katy Caldwell)

Sep 19, 2023
14:26
Snipd AI
Learn why the myth of needing a lot of content to launch a digital course is debunked in this episode featuring Alissa Jenkins & Katy Caldwell. They share their inspiring story of launching a highly successful digital course using their existing content and selling over a million dollars in just two years. Discover how they turned their email templates and listener requests into profitable courses, and why customization is essential. Don't let the belief of not having enough content hold you back from creating your own digital course!
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Podcast summary created with Snipd AI

Quick takeaways

  • You don't need a ton of content to launch a successful digital course.
  • Starting with one valuable resource or idea and building upon it can lead to success, even with limited content.

Deep dives

Creating a Digital Course with Limited Content

In this podcast episode, Amy Porterfield discusses the common myth that you need a ton of content to create a successful digital course. She shares the inspiring story of realtors turned podcasters turned digital course creators, Alyssa Jenkins and Katie Caldwell. They started by offering a simple lead magnet, an Excel spreadsheet template for realtors to track their clients. When their podcast audience expressed interest in buying more templates, they decided to create a digital course using their existing content. They packaged their email templates and offered them as a bundle with short video lessons. Surprisingly, they sold 59 courses right out of the gate and have since generated over a million dollars in sales from their digital courses. Their story illustrates that starting with one valuable resource or idea and building upon it can lead to success, even with limited content.

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