Wouldn't it be great if you could be sure that those you speak to actually care about what you're saying? We do! So much, in fact, that we have our first repeat guest on today's episode, and he's bringing more insights to help you succeed in business by finding the language you need to excel. And from his time covering politics in the White House, he also offers fascinating views on how the election is shaping up and why language sits at the heart of determining who stands to win.

In this episode, we are joined again by Ben Feller. He is an award-winning writer and storytelling strategist who spent two decades as a journalist. This period included several years as AP’s Chief White House Correspondent, covering Presidents Barack Obama and George W. Bush. Afterward, he transitioned to business, helping companies tell their own stories better by creating the language they need to succeed.

Takeaways

• Understanding the audience's mindset and tailoring the message to their needs.

• The role of social media in language distribution.

• Importance of focusing on what the audience hears rather than what is being said.

• The mindset of winning in business.

• Don't be afraid to step out of your comfort zone to find the next great opportunity.

• Language plays a crucial role in building relationships and making connections.

• Ask thoughtful questions, hustle, and follow up to stand out.

• Don't lose sight of what makes you happy in your pursuit of success.

How to connect with Ben...

LinkedIn - https://www.linkedin.com/in/fellerben/

Firm - https://maslansky.com/

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