Ecommerce Marketing School What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621
Oct 19, 2023
Ecommerce expert Drew Sanocki shares secrets for winning Black Friday, including tactics like RFM segmentation, planning profitable email sequences, and optimizing deals with alternative incentives. He also highlights the importance of enhancing customer experience for repeat purchases, utilizing various marketing channels, and creating personalized experiences through automated handwriting.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Cultural tension and winning Black Friday
02:05 • 4min
Exploring Alternative Incentives and the Impact of Upgraded Service on Customer Experience
06:17 • 2min
Optimizing Customer Experience for Repeat Purchases
08:16 • 8min
Creating a Personalized Customer Experience in E-commerce
15:48 • 3min