The Context of Black Friday

In this podcast episode, Drew Sonaki discusses the context of Black Friday and the dynamics surrounding the event. He highlights that Black Friday has taught customers to wait and buy during that specific week, but this doesn't necessarily bring net new demand. Instead, it often pulls demand from other periods in Q4. Additionally, the focus on discounting during Black Friday has led to a phenomenon where brands may see high revenue but struggle to make a profit. Drew emphasizes the importance of understanding this context when planning Black Friday tactics and suggests focusing on profitable offers and maximizing revenue.