

Agency Insights - Cross-functional Teams.. Across Companies? Bringing in Other Experts!
In this solo episode I share a couple of stories from my own web design agency. 2 distinct, fresh experiences that illustrate how an agency can work with other company's teams or other experts. Cross-functional, agile teams are amazing when they are implemented in organizations. This is first hand experience from the trenches.
First I share the story about a new initiative between my agency and another companies team. On my side there are two resources we've committed to the project. One is a web developer that's already been doing work for this company for the past 2+ years. And another is a more recent addition (to this project) on the design side. On the other end we are working mostly with their copywriter, but also 2 founders and their back-end web development team.
Second I share a simpler situation where our client hired a conversion export to help them with their eCommerce store. I'm analyzing, working on the wireframe, copy and helping redesign those pages. In the process I may also bring in a specialized copywriter to help with the sites copy. Once this is done, my development team will translate the new designs onto the WooCommerce pages/templates.
One of the huge benefits of agencies and companies working together like this is the ability to achieve goals one couldn't do alone. Bringing in other teams and experts into a project can not only help deliver more quality results, but spur more innovation, creativity and productivity. It's a beautiful thing to behold. Enjoy the episode!