How do you build a business that your customers (not just you or your team) actually feel invested in? It’s not just about having a good product or a great price point. It stems from building community with the people who actually use your product.

And in this episode, Michael Rangel of Novo is here to tell us exactly how he’s done that (along with sharing some of his other awesome career cheat codes.) Michael’s breaking down why transparency matters, why failure is the best teacher, and why you have to put aside your ego when it comes to business. Let’s get into it!

What’s in this episode:

[00:00] Intro
[00:44] What Novo is and how it helps small businesses
[05:42] Do you really need formal education to succeed in business?
[09:26] The necessity of rejection and failure in business
[12:59] How creating a culture of transparency will transform your business for the better
[15:22] Why you have to build community with your customers
[20:05] Why you need to leave your ego behind when it comes to business
[29:22] What you should prioritize over a paycheck when starting your career

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