

S9 Ep5 ERIKA VEURINK: writer of Long Live and founder of EV Salon - on writing about secondhand fashion, and sourcing inspiration from 90s J.Crew catalogs to Nora Ephron movies.
Feb 24, 2025
42:58
On today’s show, we’re chatting with Erika Veurink, a writer, the founder of EV Salon, and a brand consultant who lives in Brooklyn by way of Iowa. You may know Erika from her Substack, Long Live, where she writes about clothes – mostly pre-loved – and shares secondhand shopping recommendations.
We chat about fashion writing, Nora Ephron movies as muse, and why all the best thrift shopping is here in Iowa. I think you’re really gonna love it – so let’s dive right in!
DISCUSSED IN THE EPISODE:
- [5:03] Erika’s career journey as fashion writer, and how it led her to Long Live.
- [9:26] 90s J.Crew catalogs as fashion inspiration.
- [12:13] What Erika has learned from 3 years on Substack, writing about personal style.
- [17:38] Erika loves an online secondhand shop
- [26:16] A Vera Bradley revival?
- [36:50] Erika is the founder of EV Salon, a community that brings like-minded communities together for in-person connection.
EPISODE MENTIONS:
- @erikaveurink
- Long Live on Substack
- Erika’s letter on JCREW catalogs
- Nora Ephron movies as a source of fashion inspiration
- Erika’s letter about why buying more won’t help
- Thanks, It’s From eBay
- WORN in Des Moines
- BODE
- Sarah Spellings
- Sarah’s piece on brown diamonds
- Tariro Makoni of Trademarked
- Mandy Lee (Old Loser in Brooklyn) - Cyclical on Substack
LET’S CONNECT:
- 📸Instagram: @emilymstochl
- 🐦Threads: @emilymstochl
- 🎥TikTok: @emilymstochl
- 📧 Substack: https://prelovedpod.substack.com/
- 🎧Patreon: https://www.patreon.com/prelovedpod
SPECIAL THANKS:
A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!
- Patty Weber
- Kathy Brand
- Lisa of Queenie & Pearl
- Lucille of Galipette Vintage
- KT
- Lydia Welp
- Anastacia Banicke of Goods & Provisions
- Michael A.
- Megan Morris
- Jennifer