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The State of Sales Enablement

Troubleshooting Enablement with Sean Lane | Interview

Nov 26, 2024
38:43

In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Sean Lane, RevOps expert, co-author of The Revenue Operations Manual, and host of The Operations Podcast. Sean is also a founding partner at Beacon GTM, where he helps early-stage companies optimize their go-to-market strategies. With over a decade of experience in RevOps and SaaS, Sean dives deep into the synergies between enablement and operations.

Here is what Devon and Sean discussed:

  • How to align enablement and RevOps around shared goals to eliminate silos and duplication of effort.
  • The importance of focusing on measurable outcomes instead of solely processes or training programs.
  • Strategies for clearly defining team charters, roles, and responsibilities to foster internal alignment and stakeholder trust.
  • The value of leveraging operational routines and technology to streamline go-to-market strategies and foster cross-functional collaboration.
  • Key insights into structuring RevOps and enablement teams to maximize their impact while navigating organizational complexities.
  • And more…

Tune in to hear Sean’s invaluable perspectives on how RevOps and enablement teams can work together to drive measurable business success and operational excellence.

Connect with Sean Lane:

  • LinkedIn: https://www.linkedin.com/in/seanlane/
  • Learn about Beacon GTM: https://www.beacongtm.com/
  • The Revenue Operations Manual (book): https://www.amazon.com/Revenue-Operations-Manual-High-Growth-Spiral-bound/dp/B0DJ3H3X94
  • The Operations Podcast: https://podcasts.apple.com/us/podcast/operations-with-sean-lane/id1462659431

Connect with Devon McDermott:





Connect with Sean on LinkedIn: https://www.linkedin.com/in/seanrlane/

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