Rand is a pioneer in digital analytics and is a serial entrepreneur leading several IPOs and exits. He’s the CEO/ founder of one of the first SaaS-based web-analytics companies, Keylime, acquired by Yahoo! And was CMO of analytics company WebSideStory through its IPO, now Adobe Analytics. Rand is also a co-founder of the Digital Analytics Association, and teaches Graduate analytics at well-known universities He graduated from University of the Pacific.