The Entrepreneurs

Wheels up! Boeing sets a new course for the Middle East

Nov 26, 2025
Inzman Rashid, Monocle's correspondent, shares exciting highlights from the Dubai Airshow, including major orders from Emirates and flydubai. Dr. Brendan Nelson, president of Boeing Global, discusses the company’s strategic pivot in the booming Middle East market, with a focus on production recovery and innovation. Paul Griffiths, CEO of Dubai Airports, talks about the implications of these record orders on airport development and investment, while also highlighting new technological trends that are shaping the future of aviation.
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INSIGHT

Middle East As A Strategic Aviation Hub

  • Boeing views the Middle East as a strategic hub due to strong leadership and economic diversification efforts.
  • Brendan Nelson says the Dubai Airshow showcases regional vision in tourism, infrastructure, and sustainability.
INSIGHT

Huge Regional Demand And Talent Needs

  • Boeing forecasts 3,475 new aircraft for the region over 20 years, requiring about 230,000 aviation workers.
  • Brendan Nelson highlights the region's reach: within eight hours you can cover 80% of the world population.
ANECDOTE

Customers Say "Boeing Is Back"

  • Brendan Nelson recounts the region's enduring trust in Boeing despite recent crises like the 737 grounding.
  • He says customers told him, "it's great to have Boeing back," reflecting renewed confidence on the ground.
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