VIOLETTE_FR: “French Girl” Beauty with Violette

Violette_FR, born out of Violette's meteoric rise in the beauty industry, gained recognition after being featured by Vogue France. With an impressive career working with renowned brands like Dior, La Mer, Estee Lauder, and Guerlain, Violette decided to venture into her own creative space. In 2016, she launched her YouTube channel, fostering a vibrant community of beauty enthusiasts. 2021 marked the debut of VIOLETTE_FR, her multi-category vegan beauty brand. Inspired by those seeking a natural yet creative aesthetic, the brand focuses on individuality, efficacy, efficiency, luxury, and accessibility. Violette prioritizes clean, highly pigmented formulas and environmentally conscious packaging, earning the brand popularity among celebrities such as Rosie HW, Drew Barrymore, Joan Smalls, Jen Atkin, Jessica Alba, Karlie Kloss, and more.

In this episode, Violette also discusses:

• How she did it her way in beauty with no real training and a background in fashion and art
• The importance of celebrating individuality and differences, rather than fixating on trends.
• Moving to the US and building the brand in a “French car with American gas”
• Creating truly innovative products like the new invisible bandage gel 
• What’s next for Viollete

We hope you enjoy this episode and gain valuable insights into Violette’s journey and the growth of VIOLETTE_FR. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out VIOLETTE_FR at www.violettefr.com and on Instagram at @violette_fr

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co