The Simple and Smart SEO Show
Why Doesn't My Podcast Show Up In Search? w/Sarah Heeter
Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.
Sarah's on the show today to walk us through leveraging podcasts and audio effectively.
Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)
My apologies again for my audio - I was having mic issues and didn't realize it!
How do I get my podcast to show up on Spotify or Apple Podcasts?
- Consider use of listeners' questions as titles.
- Think about episode titles as clickbait.
- Don't try to summarize the entire podcast with a title.
What's the benefit of audio content creation?
- Audio content is intimate and creates connection like a phone call.
- We are all multitasking consumers.
- Build trust faster and demonstrate E-E-A-T.
- Build a deeper level of trust with listeners.
How to start a podcast on Spotify for a business?
- Podcasts can become a tool for gaining clients.
- Know your target audience.
- Define the podcast’s overall promise or goal.
- Define the podcaster's personal goals.
General guidelines for starting a podcast
- A podcast can focus on building relationships and community.
- Provide a way for your listeners to become a part of a community.
Types of podcasts and audio formats to try:
- Private podcasts for clients.
- Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel.
- Sarah also does audio summits as an effective list builder.
Get Sarah's best tips for guesting on other podcasts in this awesome episode!
Want to follow up on what you've heard? Search the podcast!
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Remember Everything You Learn from Podcasts
