The SportsGrad Podcast #85: Jay Lee (NBA) - How to Relentlessly Improve the Best Digital Products in the World | Part 1
When you know 99% of your fans will never attend a game in their life, how do you keep them engaged?
Today we take a dive into digital product management, and who better to take us there than Jay Lee, VP of Product Experience at the NBA.
Jay and his team lead the experience of NBA.com, NBA App, and the NBA League Pass which is present in over 200 markets.
In part 1 of this chat with Jay, we cover:
- The role of a product manager as a serial problem solver
- The ways the NBA are constantly trying to make fans’ lives better
- The metrics Jay uses to measure the success of the NBA’s products
- What is the ‘lean product process?’
- Australia and its importance as one the biggest markets for the NBA League Pass
Stay tuned for Part 2 for more on how Jay turned his background in Wall Street into a product management career that's included Nike, the FIFA World Cup, the NFL and now the NBA. Plus, how you can apply the lean product process to improve your career, no matter what path you’re on.
If growing your network and improving your career is your thing, why not join the SportsGrad Community?
Learn more at www.sportsgrad.com.au/membership
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This episode is brought to you by Deakin University, the Offical Education Partner of The SportsGrad Podcast.
Find out why Deakin is ranked #6 in the world for sport related subjects at www.deakin.edu.au
At Deakin University you can be confident you'll get the job you want with the degree employers want.
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