#186: Marc Lobliner - Why goBHB Will Be Bigger Than Creatine

Oct 22, 2025

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For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he’s now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.

Since we last formally spoke with Marc on the podcast in October 2021 (Episode #053), he’s not just launching products like the Outright Bar, but is taking the helm at Ketone Labs. This isn’t just another business venture for Marc — he’s calling goBHB a “transformative ingredient” that will change everything from athletic performance to concussion prevention to overall health.

Marc discusses the real-world applications he’s implementing, including concussion protocols for his own kids in football and wrestling, the differences between D-BHB and L-BHB isomers, and why he believes healthier individuals experience more pronounced effects from ketone supplementation. He also shares candid insights about product development timelines, legal challenges in the supplement industry (including those infamous Prop 65 warnings), and his vision for making goBHB as ubiquitous as creatine.

https://blog.priceplow.com/podcast/marc-lobliner-gobhb-186

Video: Marc Lobliner on goBHB, Ketone Labs, and the Future of Supplements

https://www.youtube.com/watch?v=t-US7QIKl7U

Detailed Show Notes with Marc

(0:00) – Welcome Back, Marc “The Machine” Lobliner
(2:00) – Balancing Multiple Ventures
(5:45) – Concussion Protocols for Young Athletes
(8:45) – Safety Profile: No LD50 for BHB
(10:00) – The One Three Butanediol Problem
(12:15) – The Plan for goBHB: Clinical and Consumer Applications
(15:00) – Product Applications Across Categories
(18:00) – The Sleep Study Discovery
(20:45) – Product Development Timelines in Supplements
(23:45) – The Outright Bar Story: Lessons in Distribution
(30:30) – Legal Landmines in the Supplement Industry
(31:45) – The California Problem: Prop 65 and Beyond
(34:25) – Media Bias and Heavy Metals Testing
(36:30) – Major Studies with Dr. Jose Antonio
(39:00) – White Glove Formulation Services
(41:00) – D-BHB vs L-BHB: The Ketone Meter Paradox
(44:45) – L-BHB and Cardiovascular Research
(45:45) – The Anabolic Properties of BHB
(49:30) – Why Healthier People Feel It More
(50:15) – The Niacin Parallel
(51:30) – Marc’s Passion and Work-Life Balance
(52:45) – Training Schedule and Competitive Future
(55:00) – Formulating the Perfect BHB Powder
(55:30) – What’s Next: Supply Side and Beyond

Where to Find Marc Lobliner and Ketone Labs

Marc Lobliner on Twitter and Instagram: @MarcLobliner / @MarcLobliner
Ketone Labs News on PricePlow: https://www.priceplow.com/ketone-labs
Ketone Labs Instagram: @KetoneLabs

Thanks for bringing your trademark energy to the podcast, Marcâ€”we’ll see …